A long way of saying: a guy made a thing, and a couple of friends helped him bring it back.
Around 2008, Pete Bush made a small thing. A wine bottle holder shaped like a batter at the plate, ready to hit one out and trot around the bases.
It was clever. It sold online and in gift shops. It earned compliments at dinner parties. And for a while, that was enough.
Right — Pete's original 2008 sketch · Face Side
The thing about a small idea is that it doesn't always need you. The bottle holders kept showing up at dinners. The logo kept earning nods. The brand went quiet, but it didn't go away.
That was the part that mattered. As time went on, something bigger became clear: people weren't just buying a product. They were connecting with the stories behind it.
Right — Front & Back views from the original spec
People weren't just buying a product. They were connecting with the stories behind it.
Made the first holder. Designed the first run. Wrote the first website. Took the first photos. Has been the steward of this idea for a decade and a half, mostly by being patient with it. Never gave up on the idea that it could be more.
A wine enthusiast who runs his own wine business on the side. The reason this isn't just a bottle holder anymore.
Owns a winery up in the Atlas Peak end of Napa Valley. Robbie made the introduction. Grant heard what we wanted to do, agreed to make the first vintage, and didn't try to talk us out of any of it. The Cabernet on this site is his.
Portraits coming soon · placeholder treatment
What's different this time: there's a wine in the bottle, and a microphone on the table.
Our Cabernet is a 2023 Atlas Peak vintage aged in French oak barrels, and it's the kind of bottle we'd happily pay full price for at our own table.
The podcast brings former and current big-leaguers to the table, pours them a glass, and gets out of the way. There are no graphics packages and no clip culture, just conversations that last as long as they need to.
The bottle holder is back in production, same batter, slightly better materials, still presenting the bottle like a man at the plate about to hit one out.
Bronze cast · 2008 original 
Detail · The batter's profile Pour a glass. Let's get into it. Reserve a bottle of the 2023 Cabernet, or save your seat for when the show goes live.